The department of Information Technology is planning to inaugurate IEEE KPRIET Information Theory Society on 13-09-2024. In connection to this event, the guest lecture is planned on "Recent Trends in Data Analytics and Career Guidance" which will focus on building excitement and ensuring maximum engagement from students, faculty, and professionals. Key objectives of this event include raising awareness about the establishment of the society and its significance in promoting information theory as a pivotal field in technology. Additionally, the event aims to introduce participants to current trends in data analytics, helping them understand emerging opportunities in the field. Promoting the guest lecture as an invaluable source of career insights, the objective is to ensure that attendees leave with a deeper understanding of career pathways and skills needed in data analytics and related industries.